The last thing we, Pediatrician, recommend are additives and artificial chemical laden carbonated sugar water to infants.
Shame on the food companies to trick parents and hook children that young.
Tag Archives: marketing
HOW WE (FOOD COMPANIES) FOOL YOU
The Journal of Consumer Research, found that simply changing the name of a food item can influence its perceived healthfulness to dieters.
Dieters rely more heavily on food cues—such as food names—than non-dieters.
Example: when a candy was called ‘fruit chews,’ dieters ate significantly more candies than when the candy was called ‘candy chews’.
Dieters rate foods with healthy-sounding names [for example, salad] as healthier than identical food items with less-healthy-sounding names [for example, fry].
Dieters base their food decisions on the name of the food items, instead of the ingredients.
KEY TAKEAWAY Know that
Salads aren’t always healthy:many salads at chain restaurants can hover around (or top) 1,000 calories, thanks to gigantic portion sizes, fatty and/or fried toppings, and creamy dressings.
Instead, ask for half portion or take half home.
Beware of Healthly water: Some flavored waters or vitamin-enhanced waters can contain up to 200 calories per bottle.
Instead, sip on natural water (minus the additives)
Fruit-flavored snacks aren’t fruits:Gummy fruit treats, fruit roll-ups, fruit bars and other items with fruit on the label may contain some juice or fruit flavoring, but often don’t actually contain fruit. But they do contain high-fructose corn syrup, partially hydrogenated oils, and other unhealthy ingredients.
Instead, go for a fresh fruit.
Beware of Nature sounding names like Veggie chips
Cut veggies, with a small amount of dip, is a better way to satisfy your craving, than chips.
Check the ingredients to eliminate misleading effects of the food’s name.
PROCESSED FOOD – MORE MARKETING -> MORE UNHEALTHY FOR OUR KIDS
In Cereals, most heavily marketed brands are actually the most unhealthy
STUDY BY YALE: In 2011, children cereals got $264 million in advertising, with "aggressive marketing" for Reese’s Puffs, Kellogg’s Froot Loops, and Post’s Fruity Pebbles.
These three brands, however, had the highest amount of sugar and the lowest amount of nutritional value.
Kids normally eat more than one serving of cereal a morning, meaning "before they leave the house in the morning, children eating these presweetened cereals will have consumed as much sugar as they should eat in an entire day," the report said.
Also from the report:
Children’s exposure to TV ads increased for seven child-targeted cereals — including Kellogg’s Froot Loops (+79%); General Mills’ Reese’s Puffs (+55%) and Trix (+29%); and Post’s Pebbles (+25%).
Kellogg nearly doubled banner advertising on children’s websites for its child targeted brands. General Mills increased banner advertising for four brands, including Honey Nut Cheerios (+185%), Lucky Charms (+58%), and Cinnamon Toast Crunch (which was not advertised in 2008-2009). Banner advertising for Post’s Pebbles doubled.
Despite an overall decline in TV ads for child-targeted cereals, black children’s total exposure to TV ads for child-targeted brands increased by 7.5%— with the biggest increases for Kellogg’s Froot Loops (+88%) and General Mills’ Reese’s Puffs (+72%).
Cereal company spending on Spanish-language TV more than doubled— from $26 million to $65 million. Hispanic preschoolers, on average, saw 90 Spanish-language TV ads for cereals in 2011 (in addition to ads on English TV). Kellogg and General Mills launched new Spanish-language TV campaigns to promote Froot Loops and Cinnamon Toast Crunch.
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Source: http://www.cerealfacts.org/
SHAME ON THE MARKETEERS FOR POISONING OUR KIDS
SHAME ON THE MARKETEERS
REALITY
First it was Tobacco, which shamelessly peddled its cancer causing nicotine spiked sticks to children.
Next we had sodas and energy drinks mixing unhealthy amount of sugar and caffeine (both addictive) and marketed it shamelessly to kids.
Then we had melamine tainted milk products which killed both pets and scores of children in China.
That was followed by a blend of ground beetles added by Starbucks just to pretty up its drink.
Now we have the chewing gum industry going after our children with Caffeine laden gums.
A growing number of caffeine-added food and beverage products are also being marketed by companies looking to tap into the fast-growing kids “energy” products market. Example: Jelly Belly Extreme Sport Beans and Frito-Lay’s Cracker Jack’D.
Will they ever stop? Don’t they have a conscience?
According to the FDA and Reuters, the number of chemicals in the food supply has risen from fewer than 2,000 to an estimated 10,000, many of which are never reviewed by the FDA. It also cited research by the Pew Charitable Trusts showing that at least 3,000 chemicals used in food/beverages have never been reviewed by the FDA. Could they cause Autism, cancer or other mental ailments? You bet it could.
And do you think these food manufacturers care?
WHAT CAN YOU DO?
If it comes come a plant, eat it; if it is made in a plant, avoid it.
Want to read more? Check out
Chemicals in Our Food: What We Don’t Know May Be Hurting Us
”Brominated Vegetable Oil in Gatorade?”
”If the food’s in plastic, what’s in the food?”
Food Chemical Regulations Rely Heavily on Industry Self-Policing and Lack Transparency
WHAT THE BEVERAGE COMPANIES DON’T TELL YOU
1. “WE MARKET SODA AND ENERGY DRINK TO CHILDREN BUT THEY ARENT FOR ANYONE”
City of San Francisco filed a lawsuit on Monday alleging that Monster Energy is marketing its caffeinated beverage to minors as young as six. The lawsuit follows a decision by the Food and Drug Administration last week to investigate the effects that food and beverages high in caffeine have on young people.
Sodas have no essential nutrients for kids. Period.
2. IF YOU HAVE TEENS, PAY ATTENTION: CAFFEINE AND ALCOHOL ARE A DEADLY COMBINATION
The number of people showing up at emergency rooms reporting symptoms like racing heartbeat, seizures and headache after drinking energy drinks soared from 10,000 to more than 20,000 from 2007 to 2011, according to the federal government’s Substance Abuse and Mental Health Services Administration. Most of those visits were made by teens or young adults.
3. SODA IS BIG BUSINESS AND THEY ARE A HEALTH RISK FOR KIDS
Rising consumption of sugary drinks has been a major contributor to the obesity epidemic, according to a 2012 report published by the Institute of Medicine. And too much sugar consumption is one of the most direct causes of Type 2 diabetes. Drinking one to two sugary drinks per day increases the risk of Type 2 diabetes by 26%, a 2010 study published by the Diabetes Journal.
Between 2005 and 2009, as public-health advocates were making a big push to tax soda at the national level, lobbying spending by the soda industry rose more than 30-fold, to $40.3 million in 2009. That spending effort contributed to the defeat of the proposals at the national level.
4. DIET FOOD AREN’T HEALTHY
One recent study by French researchers published in The American Journal of Clinical Nutrition found a strong correlation between diet drinks and increased risk of Type 2 diabetes. when consumed in equal quantities as normal sodas, artificially sweetened drinks were associated with an increased risk of developing diabetes.
5. CAFFEINE IS THE NEW ADDICTIVE ADDITIVE
One 16-ounce can of Monster Energy, one of the most popular energy drinks on the market, has around 160 milligrams of caffeine (vs. 38 milligrams in a 12-ounce can of Pepsi). A grande (16-ounce) Starbucks coffee has 330 milligrams of caffeine, and a 16.5-ounce Panera frozen mocha has 267 milligrams, according to the nonprofit Center for Science in the Public Interest.
6. PACKAGING SIZE IS INCREASING WITH TIME
So what do you think it does to your waist size?
7. “WE HAVE DEEP CONNECTIONS AND WE USE THEM”
In 2009, Coca-Cola paid $600,000 to the American Academy of Family Physicians to help create a website advocating healthy diets. Talk about the fox guarding the hen house J